The Simply Switch Campaign was fully developed and created by the Texas Tech University Bullet Advertising Team for the 2024 National Student Advertising Competition.
Competing against 103 other schools, the Simply Switch campaign came in 2nd place nationally, while coming in 1st for the AAF District 10 competition.
The campaign aims to put an emphasis that it's not hard to save your clothes and the planet, all you have to do is wash on cold. By using absurd situations like wrapping your outfit in bubble wrap to keep it clean, framing your favorite t-shirt, or trying to save energy by washing... well... everything, in the shower, we fostered a message that was easy to resonate with our target audience. Simply Switch.
PRINTS
VIDEO
SHORT FORM VIDEO
EXTRAS
